Who's Behind This?

This CannabisRetailBiz site is a division of The Retail Owners Institute®.

The ROI is an online-only resource at RetailOwner.com.

Used and loved by thousands of retailers worldwide since 1999, The ROI is renowned for making the basics of retail financial management readily available to any retailer, anywhere, worldwide, 24/7. 

About The Co-Founders

Patricia M. Johnson, CMC and Richard F. Outcalt, CMC
Outcalt & 
Johnson: Retail Strategists, LLC
Co-Founders, The Retail Owners Institute®

Pat Johnson and Dick Outcalt, the Co-Founders of The ROI, have been called "The Zen masters of retail finance!"

Their engaging and empowering how-to articles, training courses, webinars, and online tools about the financial levers in retailing are informative, fun(!), and retailer-friendly.

Outcalt and Johnson are recognized experts in strategic retailing and retail turnarounds. Working only as a team, they have been consulting, publishing, and speaking professionally throughout North America for more than twenty years. 

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail, retail property owners or developers, equity partners, and lending institutions. 

For more information, see OutcaltJohnson.com or RetailTurnaroundExperts.com.


From The Co-Founders


Outcalt & Johnson spoke at the 2019 RAD Expo. 

They focused on the WHYs and HOWs of controlling inventory and cash flow.

Plus, folks were able to see the WIP in action!

About The ROI

The Retail Owners Institute®

What is The Retail Owners Institute? Empowering!

"There are many ways to succeed in retailing. 
But retail failures have only one cause: financial." 

And that's precisely why The Retail Owners Institute has been built: to help retailers avert failure

A self-help, online-only resource, The ROI is the foremost financial management resource for retailers and store owners. 

Thousands of retailers come to The ROI each month, to take advantage of The ROI's practical how-to info. 

Built specially for busy retail owners. No more intimidation from finances or accounting.

The ROI's promise: Everybody can "get it"! 

Retailer-friendly resources and tools available at The ROI. Online 24/7.

All of the content on this site and the functionality of The WIP Weekly Inventory Planner is the copyrighted and proprietary intellectual property of The Retail Owners Institute® and Outcalt & Johnson: Retail Strategists, LLC.  These materials are available to be accessed only via the worldwide web, and only after agreement with the Terms and Conditions of Use.  Attempting to copy, save, reproduce, and/or distribute any of this material - whether in part or in whole - is strictly prohibited.  All rights reserved.